What Product Do You Want Your Community to Fund?

By:  Michele Nitsch with Robert Avsec In marketing, one the most important aspects is to know your PRODUCT and how it can improve someone’s life.  While fire departments, large and small, provide an array of services, the one common “denominator” is problem solving.  The viewpoint held by many people in the USA, especially since the tragic events of September 11, ...

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My Body Survived My Career Because of Health and Wellness “Culture”

It seems to me that many fire and EMS organizations are a bit "Johnny-come-lately" when it comes to the health and well-being of their people, and some still have not come to the party. I was very fortunate to have spent my career with one of the organizations that‘s frequently been on the forefront of efforts to constantly make improvements for the safety, health and welfare of its people.

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You, LinkedIn, and Building Your Network

Your ability to develop professional networks has increased exponentially with advent of social media, and particularly LinkedIn, the most used professional networking platform on the planet. Check this article out to see how you can start making it work for you.

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The Bi-Lingual Battalion Chief

I once heard this at a leadership and management seminar I attended and it’s stuck with me all these years: Middle management is like the white frosting in an Oreo cookie. It’s the “glue” that holds everything together and it’s the “buffer” that keeps the two hard cookie layers apart.

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Networking in the Digital Age: How I Roll

I’m not speaking of some fictitious character, but rather your “brand”: who you are, what you do, what do you stand for, etc. See, in the digital world you only get one chance to make a good first impression AND you only get to use that 7-10 percent of communication, the non-verbal part.

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What’s in your turnout coat pockets?

Popular TV commercials for a credit card these days feature pitchmen Alec Baldwin and Jimmy Fallon — and occasionally Fallon’s adorable young lady sidekick — asks the question: "What's in your wallet?" Personally, I like it when the little girl asks it and makes Fallon look a bit silly, but that's just me.

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