Fire & EMS Leader Pro The job of old firefighters is to teach young firefighters how to become old firefighters!
9. Getting Customers to Buy: Marketing for Fire & EMS
Michele Nitsch
Michelle Nitsch, Executive Associate of Sales, Marketing & Operations at FD International, Inc., based in the Dallas/Fort Worth, TX area, penned this guest blog.
“The reality that’s “hitting” home with many Fire & EMS organizations today, however, is that their citizens do have a choice. In the current economic climate, where most local governments are having to make tough fiscal decisions, elected officials and their constituents are making “buy” or “no buy” decisions regarding the public safety services for their community. Don’t believe it? Look at how many cities, towns, and counties are laying off personnel, closing fire stations, cutting back on non-emergency services, etc.”
