By: Robert Avsec, Executive Fire Officer
Marketing your fire and EMS agency is not something you should be doing, it’s something you need to be doing. More so than ever, you need to be telling the public you serve the why, what, and how behind their fire and EMS department.
The most important phrase in that last sentence is “their fire and EMS department.” The most effective marketing program is going to be one that makes people feel proud of what their fire and EMS department represents and how it serves the people of the community.
So make your marketing program be that kind of program. To help you along in that endeavor, here are some of my past blog postings on the topic. I trust you’ll find something of value in each of them to help in your efforts.
What Product Do You Want Your Community to Fund?
In marketing, one the most important aspects is to know your PRODUCT and how it can improve someone’s life. While fire departments, large and small, provide an array of services, the one common “denominator” is problem solving. The viewpoint held by many people in the USA, especially since the tragic events of September 11, 2001, is that firefighters are America’s First Responders. Read More
Be Proactive: Marketing Fire and EMS
The reality that’s “hitting” home with many Fire & EMS organizations today, however, is that their citizens do have a choice. In the current economic climate, where most local governments are having to make tough fiscal decisions, elected officials and their constituents are making “buy” or “no buy” decisions regarding the public safety services for their community. Don’t believe it? Look at how many cities, towns, and counties are laying off personnel, closing fire stations, cutting back on non-emergency services, etc. Read More
The Multi-Hazard Fire Department
However, doesn’t fire prevention send a singular message? The fire service is a multi-hazard service, is it not? Fire is not the only thing killing firefighters or the customers they serve. The messaging needs to be aimed at multi-hazard awareness. This would not only educate firefighters and their customers on the multitude of hazards facing society, but it would also help fire departments to effectively market the services being provided and increase the public’s support for those services. Read More
Social Media Marketing 4 Fire and EMS
Do you remember when your department launched its first website? (You do have a website, don’t you?). Having a website was going to dramatically enhance the way you and your department interacted with the public and bring recognition to the good works being done every day by your Fire & EMS department, right? So how’s that working for you? (My apologies to Dr. Phil for the unauthorized use of his “tag line”). Read More