Tag Archives: marketing fire and life safety messages

Emotional marketing can make for better fire safety messages

You want someone in that pre-contemplation stage to suddenly go out and purchase four smoke alarms? You’re going to have to find ways to proverbially rip their heart out... go for the gut... make ‘em cry... get them laughing... none of which is accomplished by “it’s the law” or “your fire department wants you to...”

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What Fire Departments can Learn from Beer Ads – PART I

The reality is, those aren’t really the people we’re after. We’re after those that don’t have any working smoke or CO alarms, have kids but no home escape plan, or just don’t care/lack the knowledge about fire safety. We’re after those people, because they present the greatest and most imminent risk.

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