Tag Archives: strategy

Be Proactive: Marketing Fire and EMS

The reality that's "hitting" home with many Fire & EMS organizations today, however, is that their citizens do have a choice. In the current economic climate, where most local governments are having to make tough fiscal decisions, elected officials and their constituents are making "buy" or "no buy" decisions regarding the public safety services for their community. Don't believe it? Look at how many cities, towns, and counties are laying off personnel, closing fire stations, cutting back on non-emergency services, etc.

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Getting Customers to Buy: Marketing for Fire & EMS

The reality that's "hitting" home with many Fire & EMS organizations today, however, is that their citizens do have a choice. In the current economic climate, where most local governments are having to make tough fiscal decisions, elected officials and their constituents are making "buy" or "no buy" decisions regarding the public safety services for their community. Don't believe it? Look at how many cities, towns, and counties are laying off personnel, closing fire stations, cutting back on non-emergency services, etc.

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