Tag Archives: marketing

Photographs and other imagery that predominantly portray female firefighters as sexual objects first, and firefighters second, communicates a very powerful “marketing message” whether men and women in the fire service choose to accept it or not. (Don’t think so? Just ask any marketing professional “worth their salt” what they think).

Growing up most of us have probably been told, “You only get one chance to make a good first impression”! This is also true in the market place for any business, organization or individual.

Let’s “cut to the chase”, shall we? We've got many paradigms in the fire service that we need to “break" and one of them is how we seek resources to get the job done.

While WBT and social media apps can greatly enhance your community's ability to recruit and mobilize resources in "real time" following an event generator, don't wait until the event happens to put a system in place beforehand. Start now to create a marketing plan to inform and educate the public about how your community will use social media when an EOP/COOP/COG event strikes the community.

By:  Michele Nitsch with Robert Avsec In marketing, one the most important aspects is to know your PRODUCT and how it can improve someone’s life.  While fire departments, large and small, provide an array of services, the one common “denominator” is problem solving.  The viewpoint held by many people in the USA, especially since the tragic events of September 11, ...

The reality that's "hitting" home with many Fire & EMS organizations today, however, is that their citizens do have a choice. In the current economic climate, where most local governments are having to make tough fiscal decisions, elected officials and their constituents are making "buy" or "no buy" decisions regarding the public safety services for their community. Don't believe it? Look at how many cities, towns, and counties are laying off personnel, closing fire stations, cutting back on non-emergency services, etc.