Tag Archives: fire and life safety education

Fire and Life Safety Education Needs Social Entrepreneurs

Social entrepreneurship is about starting local movements that grow exponentially to solve massive social problems. Fire deaths and accidents are preventable, and yet they claim far too many lives each year. In 2016 there were almost half a million burn injuries in the U.S. and almost three thousand fatalities due to preventable home fires. The fact that so many of these could be avoided with fire and life safety education is stunning. And a prime example of a “massive social problem” that lends itself to a social entrepreneurship solution.

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Emotional marketing can make for better fire safety messages

You want someone in that pre-contemplation stage to suddenly go out and purchase four smoke alarms? You’re going to have to find ways to proverbially rip their heart out... go for the gut... make ‘em cry... get them laughing... none of which is accomplished by “it’s the law” or “your fire department wants you to...”

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