Tag Archives: emotional marketing of fire safety messages

Emotional marketing can make for better fire safety messages

You want someone in that pre-contemplation stage to suddenly go out and purchase four smoke alarms? You’re going to have to find ways to proverbially rip their heart out... go for the gut... make ‘em cry... get them laughing... none of which is accomplished by “it’s the law” or “your fire department wants you to...”

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