Emotional marketing can make for better fire safety messages

You want someone in that pre-contemplation stage to suddenly go out and purchase four smoke alarms? You’re going to have to find ways to proverbially rip their heart out... go for the gut... make ‘em cry... get them laughing... none of which is accomplished by “it’s the law” or “your fire department wants you to...”

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What Fire Departments can Learn from Beer Ads – PART I

The reality is, those aren’t really the people we’re after. We’re after those that don’t have any working smoke or CO alarms, have kids but no home escape plan, or just don’t care/lack the knowledge about fire safety. We’re after those people, because they present the greatest and most imminent risk.

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Wildfires as a Tool for Terrorism

If we thought the high-jacking of airliners and flying them into buildings was “low tech” terrorism, I doubt we’ve seen nothing yet. We can rest assured that those terrorist elements that would do harm on U.S. soil are “taking notes” about the devastation being created by these intentionally set forest fires, the chaos being created in the local populations, and the stress on firefighting resources and other emergency response assets in those communities.

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Wildland Fires Rage Across the Carolinas in USA

By: Robert Avsec, Executive Fire Officer Frightening photos from wildfires burning in North Carolina. Now before any of our firefighter brothers and sisters out west say, “That’s not a real wildfire,” please keep in mind that here in the eastern USA we don’t combat fires on the scale and magnitude that you do out west. That’s a fact, and you ...

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The Influence of Fire Department Training   

Fire service training is much more than just the imparting of knowledge, the acquisition of new skills, and the ability to apply that new knowledge and skills. Fire service training, from entry-level through incumbent staff training, is also the vehicle by which a department's culture and values are initially imprinted upon individuals or reinforced.

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