Social Media in Fire/EMS

Hurricane Harvey: Another Hurricane, Another SNAFU

Once again, we’re seeing massive numbers of people being rescued from neck-high-deep water, from the rooftops of homes, and tens of thousands of people being housed in emergency shelters. And yet again, we’ve seen what happens when state and local governments send ambiguous and conflicting messages to the general public regarding emergency evacuations.

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Storms, Public Safety, and Social Media

Social media tools such as Facebook, Twitter, Instagram, Pintrest and others have become THE way that people share information and expect to get information before, during, and after a natural or man-made disaster. I truly believe that and I also believe this: any public safety agency that doesn’t understand and fully embrace my previous statement is going to have a “rough row to how” during and after their next “big one.”

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Preparing Our Communities for the Worst

I believe that public safety agencies have an implicit obligation to keep our citizens informed and educated about impending harm, e.g., hurricanes, tornados, severe flooding and the like. But more than that, when necessary, we also have an obligation to give them unambiguous instructions on what actions they need to take to protect their lives.

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Wireless Devices in the Fire Station

When a firefighter or officer reports for duty at the beginning of their shift they are no longer on “their time.” They are now on the time of whoever is paying their salary. Time during their shift spent on work or activity that’s not directly linked to the job they’ve been hired for is…fraud.

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Social Media Marketing 4 Fire and EMS

Social media professionals recommend that your organization spend at least 60 minutes each day working on mastering your Internet presence. Make a list of what is the most important for your agency and simply begin the process. It is more important for you to start than to worry about making everything perfect.

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The Multi-Hazard Fire Department

The fire service needs to market its service as an insurance company does. The fire service provides services to its community that one never wants to call on, like insurance, but can't afford to be without when needed, also like insurance. This is not marketed enough. How many of people live without several insurance policies, e.g., life, health, auto, etc.? None. Yet fire departments in communities across the country are facing dire straits because of lack of citizen support in the voting booth or at fundraising time.

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