Marketing

Not so fast! Are you still telling your stakeholders what YOU need or are you telling them what THEY need? In his best seller, The 7 Habits of Highly Effective People, the late Stephen Covey calls this “seeing the issue from the other person’s frame of reference and crafting your message so that it comes back to them through their frame of reference.”

So I did, and the CEO of the company picks up my call! Great customer service and I’m not even a “buying customer”! I can only imagine what you folks do for the people who buy your products!

Growing up most of us have probably been told, “You only get one chance to make a good first impression”! This is also true in the market place for any business, organization or individual.

Let’s “cut to the chase”, shall we? We've got many paradigms in the fire service that we need to “break" and one of them is how we seek resources to get the job done.

Many photos and videos of firefighters and officers conducting public education sessions, PSAs, and fire apparatus: the usual stuff that we’ve done for many years. But what has been the impact of all that time and effort? Are we really achieving the meaningful outcome we all desire?

While WBT and social media apps can greatly enhance your community's ability to recruit and mobilize resources in "real time" following an event generator, don't wait until the event happens to put a system in place beforehand. Start now to create a marketing plan to inform and educate the public about how your community will use social media when an EOP/COOP/COG event strikes the community.

By:  Michele Nitsch with Robert Avsec In marketing, one the most important aspects is to know your PRODUCT and how it can improve someone’s life.  While fire departments, large and small, provide an array of services, the one common “denominator” is problem solving.  The viewpoint held by many people in the USA, especially since the tragic events of September 11, ...